Product	Product Price Placing Promotion A film needs to be clearly identifiable in its marketing — genre, stars, story, special effects, style all need to be presented to the audience so they can select the film on the basis of content
Placing	A film has to have the right release date — Christmas for a Christmas movie etc. Its release date will also depend on what else is being released at the same time - films have to fight it out for cinema screens. It would be pointless releasing any big action adventure movie the same weekend as another one simply because cinema goers would choose between it and the competition, thus halving the box office takings. It makes more sense to put a romantic comedy in that release slot, to mop up the movie-goers who are not interested in big screen action
Promotion	Promotion for films takes many forms: Print advertising (posters + ads in newspapers & magazines) Trailers (screened at cinemas + on TV/radio) Internet sites (including Facebook 'fan' pages) Viral Videos Merchandising — the list is endless books, t-shirts, food, soundtrack CDs, computer games, toys, cars, mobile phones, anything that can be associated with the brand of the movie
Publicity	The publicity department of a studio can use the talent (actors, director, screenwriter) attached to a movie (they have contractual obligations to do what the studio asks) and will try to gain maximum benefit from the following: Star Interviews — in print, online and broadcast media 'Making Of' documentaries, set reports and viral videos add to the hype Gala Premieres — who's wearing what frock Reviews and profiles —Empire front cover anyone? News stories - who did what on set and what records has this movie broken?