5 Main Points to Consider

1)research target audience

2)test promotion and marketing
3)consider classification
4)test storyboard
5)plan production

Consider classification

I believe my film should be classified as '15' because it may contain a lot of violence scenes as well as strong language being used from time to time. No-one under 15 is allowed to see a 15 film at the cinema or buy/rent a ‘15’ rated DVD. 15 rated works are not suitable for children under 15 years of age.

Is 15 really stronger than 12A?

Yes. 15 works are stronger than 12 or 12A rated works and could include any of the following:

• strong violence
• frequent strong language (eg 'f***').
• portrayals of sexual activity
• strong verbal references to sex
• sexual nudity
• brief scenes of sexual violence or verbal references to sexual violence
• discriminatory language or behaviour
• drug taking

Can there be strong violence?

Yes, at 15 violence may be strong. It should not dwell on the infliction of pain or injury, however, and the strongest gory images are unlikely to be acceptable.
Strong sadistic or sexualised violence is also unlikely to be acceptable.
Easily accessible weapons may not be glamorised.

Althoug, these classifications would be considered in my film, they would not be in such a high proportions as '18' movies. I chose the '15' classification because I really want to attract more audience. If I would chose '18' film, those who are under 18 years old will not be able to watch this movie, however I want to take the maximum from '15' and try to approach to '18' films!!