5 Main Points to Consider

1)research target audience

2)test promotion and marketing
3)consider classification
4)test storyboard
5)plan production

Consider classification

I believe my film should be classified as '15' because it may contain a lot of violence scenes as well as strong language being used from time to time. No-one under 15 is allowed to see a 15 film at the cinema or buy/rent a ‘15’ rated DVD. 15 rated works are not suitable for children under 15 years of age.

Is 15 really stronger than 12A?

Yes. 15 works are stronger than 12 or 12A rated works and could include any of the following:

• strong violence
• frequent strong language (eg 'f***').
• portrayals of sexual activity
• strong verbal references to sex
• sexual nudity
• brief scenes of sexual violence or verbal references to sexual violence
• discriminatory language or behaviour
• drug taking

Can there be strong violence?

Yes, at 15 violence may be strong. It should not dwell on the infliction of pain or injury, however, and the strongest gory images are unlikely to be acceptable.
Strong sadistic or sexualised violence is also unlikely to be acceptable.
Easily accessible weapons may not be glamorised.

Althoug, these classifications would be considered in my film, they would not be in such a high proportions as '18' movies. I chose the '15' classification because I really want to attract more audience. If I would chose '18' film, those who are under 18 years old will not be able to watch this movie, however I want to take the maximum from '15' and try to approach to '18' films!!
 

Product	Product Price Placing Promotion A film needs to be clearly identifiable in its marketing — genre, stars, story, special effects, style all need to be presented to the audience so they can select the film on the basis of content
Placing	A film has to have the right release date — Christmas for a Christmas movie etc. Its release date will also depend on what else is being released at the same time - films have to fight it out for cinema screens. It would be pointless releasing any big action adventure movie the same weekend as another one simply because cinema goers would choose between it and the competition, thus halving the box office takings. It makes more sense to put a romantic comedy in that release slot, to mop up the movie-goers who are not interested in big screen action
Promotion	Promotion for films takes many forms: Print advertising (posters + ads in newspapers & magazines) Trailers (screened at cinemas + on TV/radio) Internet sites (including Facebook 'fan' pages) Viral Videos Merchandising — the list is endless books, t-shirts, food, soundtrack CDs, computer games, toys, cars, mobile phones, anything that can be associated with the brand of the movie
Publicity	The publicity department of a studio can use the talent (actors, director, screenwriter) attached to a movie (they have contractual obligations to do what the studio asks) and will try to gain maximum benefit from the following: Star Interviews — in print, online and broadcast media 'Making Of' documentaries, set reports and viral videos add to the hype Gala Premieres — who's wearing what frock Reviews and profiles —Empire front cover anyone? News stories - who did what on set and what records has this movie broken?

Graphical Representation of Storyboard

We were asked to produce the graphical representation of the storyboard which we drew previously.In order to do this, I took each picture separately, added some effects and created a slide show. This slide show, shows the idea of my title sequence. However, it does not show every detail, which could be presented in the actual film, as well as title sequence! I understand that this title sequence is not easy to film, however if eventually it is going to be filmed, it will look great. However, a lot of preparation and equipments are needed , to film this title sequence correctly, without any slips. 

 Also the atmosphere in this title sequence is not "comfortable" as you probably noticed when watched a video. This is because of the genre I chose. Thriller and drama is no the happy combination. I tried this title sequence to look pretty much like SE7EN. The soundtrack that was chosen, in my opinion, is a great choice for the created graphical representation, because it gives special mood of unexpectedness to this video. (The OST "Back to Black" from Great Gasby)

Credits for my Film

00:05 - The Distributer: 20th Century Fox

00:08 - The Producer: Arnold Kopelson

00:11 - Directed by: David Fincher

Casts

00:14 - Brad Pitt

00:17 - Ellen Page

00:21 - Harrison Ford

00:25 - AnnSophia Robb

00:29 - title of the film

 

Secondary Casts

00:34 - Donald MacDonald

00:37 - Caterine James

00:40 - Jonathan Lempard

00:45 - Colin Firth, Keaunu Reeves

00:49 - Simon Pegg, Christoff Moon, Gerard Tem

00:56 - Michel Loom, Ethan Embry, Stuart Moore

01:01 - Paul Trainor, Christine Rosy, Jessica Bell

 

01:06 - Casting by - John Wood, Billy Hopkins, Will Zich

01:12 - Music by - Kobe Tran

01:17 - Costumes by - Mike Nicolson, Tim Pack, Joseph Wright

01:22 - Edited by - Drew Kempbell

01:25 - Production Designed by - Max Tooley

01:32 - Director of Photography - Darius Khondji

01:37 - Co Producers - Lee Brown, Arnold Crowley, Albert Wen

01:43 - Co-Executive Producers - Dmitri Steen, Colin MacPherson

01:47 - Executive Producers - Dan Hoop, Lindsey Burell, Stewart Patterson

01:51 - Written by - Jerad Menchard

01:54 - Produced by - Arnold Kopelson

01:58 - Directed by - David Fincher

02:02 - Title of the Film

 

FILM IDEAS

We were asked by our Media Studies teacher to produce the film idea, and then to create a title sequence for this film.

Honestly saying, it wasn't the easiest thing for me, because I am one of those who cannot create, however I came up with a few ideas.

First 

A young man, who is a tallented computer genius, one day discoveres that he hacked a way into parallel world, and he can now adjust the ''setting''s and rewrite the code as he likes, as a result creating a perfect world.
However, after thinking carefully, for one more time, I thought that it is not the best idea, in terms of producing a title sequence. If the film is about a computer genius, it has to be an actual computer in title sequence and computers just look awful on the screen! So I rejected this idea.

Genre: Sci-Fi/Fantasy/Adventure

Second

My second idea had to be, to create a film about football, however I had to make sure that there is the main idea, a so-called plot of a film, not only a green grass and a ball. It was necessary to come up with an idea that would attract audience to watch this film. In addition, I thought that creating a film based on football, would be difficult because, in order to produce a title sequence for this film, I had to go on a football match and film there. So I rejected this idea, too.

Genre: Sport/Action

Third

While, I was thinking for a better idea, I considered the fact that a lot of films are based on a true stories, and recent fims, which were produced in Hollywood were based on a true story. In addition, it is easier to attract more audience and are much easier to make because you already have an idea, what's film is going to be about.
So I decided to search for some strange true stories, which could be the idea for the film and that is what I got:

Postcard Farewell
When Jim Wilson’s father died in Natal, South Africa, in April 1967, both Jim, living in England, and his sister Muriel, living in Holland, were informed. Muriel contacted her husband who was on business in Portugal, and he flew to South Africa right away. Changing planes at Las Palmas airport in the Canary Islands, he bought a postcard showing holidaymakers on Margate Beach, Natal, and sent it to Muriel. It was she who noticed that the photograph showed her father walking up the beach.

The Biggining
The film starts with introsuction of  Jim and Muriel's dad. He lives in South Africa with his second wife. One day he was returning home from work. It was a dark night and he did not see the lorry going on the road. In the hospital, doctors did everything they could, in order to save his live...

Also during the first part of the film, there is a brief introduction of two sisters.

The Middle
In the middle of the film, two sisters got informed about their father's death. After which, Mariel called her husband, and told him what has happened. Her husband, immidiately, went to South Africa from his business trip in Portugal. On the way back, he bought a postcard, which he sent to his wife.

The Ending
After the funerals, Jim went back to England, where she lived. Muriel and her husband went back to Holland. During the supper, Muriel noticed a man, looking like her dad on the postcard. She picked up a postcard and looked closely at it, she noticed that it was her dad walking near Margate Beach. She got the feeling that her father did not die, because she felt the presence of him.

HOWEVER there is a flashback to the car crash, where Jim's and Muriel's father, managed to survive the car crash. After a 7 month recovery, Jack tried to understand who orgonised his murder. After a few month, of working, he finally understands who and why did that. So Jack decides to take revenge, by killing his ex-business partners.

After the work is done, Jack is finaly free, and he now wants to visit his two daughters, however he realises that it is not the right thing, because they both think he is dead. He askes his close friend, who helped him to find the organisers of his murder, to give the letter, to his daughter after many years, when his Jim and Muriel would recover from their dad's death. (they don't know that he is alive).

After, ten years, when everything and everyone is forgotten, daughters receive this special letter, where everything is explained... They tried to search for their father, however that was purposeless...

Genre: Drama / Thriller
Target Age: 18+

I thought that this story is very sad, but cool at the same time, therefore it is going to attract enough audience, because the idea is quite good and unusual.

Out of all three ideas, which I had so far, this one I like the most!!

Comparison of title sequences

Comparison of the title sequences

As you already saw previously on the blog, ''The Conjuring'' title sequence, was my first choice. For the second title sequence I have chosen ''A Number 23'' which, in my opinion, was different from my first work in a number of ways:

1) How the actual sequence was set up.
''A Number 23'' title sequence was much more complicated than ''Conjuring'' in terms of setting up. It had a lot of information in it, while the other title sequence, was just straightaway. For example, ''A Number 23'' title sequence, consisted of a lot of facts, which were associated or had the number 23 in it. In my opinion, this made the title sequence 'special', because while, you are watching it, the mysterious idea with number 23, which the producers tried to show, are stuck inside the audience's heads by the time the film starts.

2)The backtone
The music in background of both title sequences, made it clear that it is not going to be the comedy. However, the backtone for ''Number 23'' might seem a little happier than the one, which was playing in ''Conjuring''. Obviously, it could be explained that the two films have differnt genres. ''A number 23'', is an American psychological thriller, while ''The Conjuring'', is a supernatural horror film. This explains, why both title sequences had two different backtones.

3)The similarities
Despite the different genres, all title sequences have something in common. These two was not an exeption. Both title sequences have similar so - called 'outlines'. They both show the titles and directors' names at the beginning, as well as at the end. Also the actor's names are located in more in the middle of both sequences, followed by producers, production designers, directors' of photography, etc.

4) The colours that were used in title sequences
Colour is very important feature in creating title sequence, because the colour determines the mood of the film. In my case, I had two different title sequences, if talking about colour. ''The Conjuring'' was not a colourfull title sequence. Gray and black colours dominated in the actual sequence. The reason why it was a dark title sequence, was because of the genre. Horror films are often dark. However, ''A Number 23'' title sequence, was dominated by beige and red. Red is the blood colour, and that is what you expect from psychological thriller.

Timeline of the title sequence

Timeline of the title sequences

We were given a model title sequence of a movie called "Juno". However, it was not just a regular analysis, it was fully analyzed timeline. By timeline, I mean that every single second of the sequence was examined and put on a line, with a description of what comes next. E.g. 7 casts from 45s -1:17.

Here is the timeline we were given as an example:

It is clearly visible, that this timeline was fully developed and well sketched. After that, we had to choose our own title sequence, and make our own timeline, according to example.

I chose the "Conjuring" title sequence, and this is what I analyzed and sketched:

Analization of the title sequence

As you may see, my timeline is quite similar, to the example, that we were distributed. What is
interesting about this title sequence, is that in 2:03 minutes, it has a lot of titles in it, which means that time was used very effectively.

I counted 21 titles with 11 casts in it. Casts did not take a lot of time, 00:51 - 1:25, the producesrs of this title sequence managed to put 11 casts in 34 seconds. As you may see on my timeline, the rest of the titles were who the film was directed by, produced by, who wrote the music for it and etc. Also you could notice that the title of the film had appered at the beggining and more towards the ending of the timeline, as well as, James Wann's name (the director).

Also you might have noticed from the timeline, that each cast takes from 5 to 9 seconds, than followed by another one. In this title sequence the casting credits appear in the middle, like in most tiltle sequences. Another important point is that towards the end, the name of the distributer company appers, indicating the importance of the distributer.

"The Conjuring" title sequence

The way the title sequence was set up, was a little bit strange. From the beginning, some kind of  "psycho" soundtrack was playing, then followed by family pictures and newspaper articles. This already suggests that the movie is not going to be happy.