HOW ARE FILMS PROMOTED AND MARKETED?
Movie marketing is also known as movie promotion. Every major Hollywood studio and movie distribution company has an internal department devoted to promotion. The promotions department is responsible for designing and implementing an effective, cohesive advertising campaign across several different media platforms, including theatrical movie trailers, newspapers, magazines ,television, radio, the Internet and billboards.
Here is a really good web site (www.launchingfilms.com) which tells about UK movie distributing. Please if you have a free time, just have a look at it :)
Please, also watch the following video. It is a great example, how films are promoted and distributed!
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