Promotion and Marketing of 'The World Of Tomorrow'

As you all know, from previous posts, me and my groupmate Mantas, are producing the title sequence for the film plan which I produced.

As an assessment we were asked to put some ideas about how our film is going to be PROMOTED and MARKETED.

PROMOTION

In my opinion promoting a film is one of the most important things to do. In order to get the audience's attention, it is necessary to know the promoting techniques. You have to think about the genre of thr film (in my case it is drama/thriller) and waht age group it is going to attract. After you thought about it a lot of things need to be done.

Here are some promotion ideas, which I would use to promote my movie:

1) Print advertising. In my opinion this one of the most important promotion techniques. For example, you can make a deal with famous newspaper or magazine and stick some advertisements on their covers. This will allow readers to see the image of the movie.

2) Trailers. Using trailers is also very important to consider. A good trailer must be made to screen it in cinemas or TV's. Also it could be spread on radio, so people will listen the advertising, as well as see it in the newspapers.

3) Create Internet sites. The creation of useful website with all the information about the film (eg. release date, screening time, trailers) will attract more and more audience as the film will become more notiecable. As well as websites, a Facebook fan page could be crated. Facebook is the biggest social network in the world, so spreading the advertisements in the web would be very useful.

4) Merchandising . Merchandising is the creation of something unusual: comic books, t-shirts, food, soundtrack CDs, computer games, toys, cars, mobile phones, anything that can be associated with the brand of the movie could be produced. (for example, when 'Iron Man 3' came out, I bought a t-shirt, saying Marvel on it, as well as the image of Iron Man)

Also there are some more ways to Promote the film. The publicity department of a studio can use the talent (actors, director, screenwriter) attached to a movie (they have contractual obligations to do what the studio asks) and will try to gain maximum benefit from the following:

5) Star Interviews. Perhaps, this is the most important tecnique that could be used. Im my case, The stars in the movie, such as, Brad Pitt, Harrison Ford, and Ellen Page, could promote the film when they are being interviwed or at some film festivals. When someone such famous as Brad Pitt talks about the movie, and advertises it as well, more audience would want to see it.

MARKETING

The main difference about promotion and marketing, is that marketing is how you sell the product and promotion is how audience gets to know about the product. They are very closely linked.

Promoting a product involves activities like advertising, direct selling, or other ways of generating a sale. Selling or promoting a product is just a part of the marketing. Marketing involves a range of activities like market research, developing a new product, analysing market conditions which may effect the sale of a product and a lot more.

So in order to successfully market a movie, it is necessary to know a lot of things. For example, which age group, you would want to affect your movie! However when you have to think carefuuly for this one. 'The World of Tomorrow' is a thriller movie, however it is PG 15 not 18. This allows more audience to view the movie at cinemas, therefore more money could be made from it. The genre is also very important when market a movie.

This very useful website tells you everything about classification and how movies should be classified.